When it comes to their advertising audience, the gender breakdown looks a little different. But in a 2021 blog post, the company’s global Head of Business Marketing identifies men as one of the platform’s fastest-growing demographics. Women have always outranked men on Pinterest. At 60% of women, the gender divide on Pinterest may be narrowing They also pledged to work on taking more accurate data on their employees, including “moving beyond gender binary, disaggregating data to understand the diversity of people of Asian descent, and applying a more global lens to our demographics, where possible.” Pinterest user statsīrowse these Pinterest user stats to understand the platform’s demographic dynamics. In the report, Pinterest announced that by 2025, their employees will be 20% “people from underrepresented races and ethnicities.” Pinterest has pledged to increase the number of employees from underrepresented races and ethnicities to 20% by 2025 Indigenous people (“American Indian, Alaskan Native, Native Hawaiian, Pacific Islander) make up 1% of both. 59% of Pinterest’s leadership team is whiteĪccording to the company’s most recent diversity report (published in 2021), white people represent 43% of Pinterest’s total workforce but 59% of leadership positions.īlack employees make up 4% of the total workforce and 5% of leadership positions. The company has also made several recent appointments of women of color to its board of directors, executive team and other leadership posts. The committee’s recommendations were published in December 2020. In June of that year, an independent Special Committee was established to review the company’s workplace culture. This is part of the company’s diversity and inclusion efforts after coming under fire for gender and race discrimination in 2020. On May 18, 2021, Pinterest reported they had reached a milestone: 50% of total employees are now women. Pinterest’s overall workforce is 50% women In a letter to shareholders, the company reported a total revenue of $847 million in 2021 (up from $706 million in 2020).Īccording to Pinterest, the revenue growth was “driven by strong demand from retail advertisers.” 5.
Pinterest’s total revenue increased by 20% in Q4 2021ĭespite the slight downturn in number of users, Pinterest’s revenue still grew substantially in 2021. Pinterest’s Q4 2021 Shareholder Report shows the decline in usership took place mostly in the United States, with monthly active users decreasing from 98 million to 86 million.īut the international monthly figures also saw a (smaller) downturn, with only 346 million active users internationally-down from 361 million in 2020. Pinterest put it this way: “Our decline was primarily impacted by engagement headwinds as the pandemic continued to unwind, and lower traffic from search.” Not every single person who turned to Pinterest in unprecedented times will keep at it as COVID-19 progresses, but the pandemic will continue to have a lasting effect on the app’s stats (as it does with everything). So it’s only natural that, as the pandemic situation improves, lockdowns lessen and quarantining becomes less common, some folks might say a respectful “Thanks for the memories. 2020 was a unique year, and it makes sense that all the sourdough making and interior redecorating at the beginning of COVID-19 triggered an increase in Pinners.
Overall, this isn’t a terribly significant loss. But in February 2022, they reported a 6% decrease. In February 2021, Pinterest reported 459 million monthly active users - that was the biggest year over year increase the platform had ever seen (up 37% year over year). The platform now has 431 million monthly active users Source: Hootsuite 2022 Digital Trend Report 2. The platform beats both Twitter and Reddit, but ranks below social networks like Facebook, Instagram, TikTok and Snapchat. In terms of global active users, Pinterest ranks as the 14th largest platform in the world as of January 2022. Pinterest is the 14th largest social network in the world See how Pinterest stats measure up against other social media networks and beyond.
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